The male celebrities wearing women's watches: Lionel Messi and Bad

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Lionel Messi, Bad Bunny, Timothée Chalamet and The Weeknd are among the new generation of stars choosing the smaller dials and greater ornamentation of ‘women’s’ timepieces
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
When choosing a watch, women have long sported designs made for men. Hollywood royal Salma Hayek, for example, regularly favours a 44mm PAM 104 from Florentine watchmaker Panerai, a heritage brand known for its chunky, bold, purpose-built designs. Meanwhile, global style icon Victoria Beckham has been photographed on many occasions wearing traditionally masculine timepieces, like an all-gold Patek Philippe Nautilus or Rolex Presidential geared with a champagne dial.

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