The generational war: Millennial vs. Gen Z buying myths

Sustainability, Free Full-Text

Generational Marketing: How to Target Millennials, Gen X, & Boomers

Generation Z. A look at their different qualities versus Millennials — Then Do Better

Generation Z - Wikipedia

Correcting the Gen Z myths

Millennials tell us what they think of Gen Z

Millennials,' 'Gen Z,' and Other Generations Are Fake - The Atlantic

Millennials vs. Gen Z: Debunking Generational Marketing Myths

Gen X Is a Mess - The New York Times

Data Dive: Gen Z myths vs. realities