InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.

Brand Metrics on LinkedIn: Measuring brand uplift: the secret to surviving a cost-of-living crisis

How brands can navigate the cost of living crisis with digital marketing

The New Performance Management System

“Brands can't afford the risk of a spray and pray approach to campaigns”: 25 marketers on the outlook for adspend

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Cost Of Living Report: Innovating In Cosmetics

How major publishers are driving revenue with brand lift measurement