Market-shaping strategies: A conceptual framework for generating

The market-shaping potential of a crisis - ScienceDirect

Changing the market for a sustainable innovation - ScienceDirect

Market entry and defensive strategy framework

Critical factors influencing the adoption of digital marketing

What is a research framework and why do we need one?

Environmental scanning as information seeking and organizational

Future Shaping for Active and Collaborative Strategising - The

PDF] Market-shaping strategies: A conceptual framework for

A new perspective on market dynamics: Market plasticity and the