Kelly Lauren redesigns Playtex Sport and it's a lot less cliché
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![](https://images.fastcompany.net/image/upload/w_1280,f_auto,q_auto,fl_lossy/wp-cms/uploads/2019/12/p-1-90440834-this-playtex-box-redesign-is-much-more-thoughtful-and-a-lot-less-cliche.jpg)
![](https://images.fastcompany.net/image/upload/w_1280,f_auto,q_auto,fl_lossy/wp-cms/uploads/2019/12/p-1-90440834-this-playtex-box-redesign-is-much-more-thoughtful-and-a-lot-less-cliche.jpg)
Kelly Lauren redesigns Playtex Sport and it's a lot less cliché