Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity

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The Transformation of Victoria's Secret, by Madame Vision

Victoria's Secret's CEO said the company was accused of 'scorching the earth' and 'spoiling' the brand after it ditched racy ads — but found the feedback was mostly from men

Unpacking the Victoria's Secret Rebrand

On Victoria's Secret change in brand direction and why it should bring sexy back.

Victoria's Secret rebrands to reach Zs

Victoria's Secret Gets Rid of Angels, Launches VS Collective in Effort to Rebrand

Victoria's Secret Gets Rid of Angels, Launches VS Collective in Effort to Rebrand

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Page 3 of 15 - Page 3 of 6 - Page 3 - News from NewYorkTimes

Victoria's Secret may have a branding problem, as women opt for more 'natural' look

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss