Ubras outsold Uniqlo at last year's Singles' Day and Victoria's Secret push- ups are losing out to comfy, label-free underwear: how young Chinese brands are winning the bra wars
![](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/methode/2021/01/22/e1e5bf2a-59f8-11eb-a99a-beae699a1a1d_image_hires_184142.jpg?itok=I2yKipJE&v=1611312108)
Chinese women are shunning Uniqlo and Victoria Secret’s fussier bra styles, opting instead for the comfier, simpler models created by home-grown brands Bananain, Neiwai and Ubras
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Investment capital has recently been flocking to Chinese digital bra start-ups, after “disrupter” labels including Ubras and Bananain grew into multimillion-yuan businesses in barely two years.
Introducing the new and improved No Boundaries Push Up bra. Now more comfortable than ever, No Boundaries Push Up bra features a flexible comfort wire
![](https://i5.walmartimages.com/seo/No-Boundaries-Junior-s-All-Over-Floral-Lace-Push-Up-Bra-Sizes-up-to-40DD_df1b5371-f25f-4765-9052-6b9b22f0fcc2.fdf2d9685fb5d31810aebf0b841a2d4c.jpeg?odnHeight=768&odnWidth=768&odnBg=FFFFFF)
No Boundaries Junior's All Over Floral Lace Push Up Bra, Sizes up to 40DD
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i5ciiGYtE.Ss/v0/-1x-1.png)
Uniqlo Bras, Underwear: Sales Took Off During Covid-19, Pandemic
![](https://i.ebayimg.com/images/g/-H4AAOSwkBtilIvr/s-l500.jpg)
VICTORIAS SECRET FLY AWAY BABY DOLL LINGERE PUSH UP BRA SHEER LACE
![](http://ubras.com/cdn/shop/collections/Under_40.jpg?v=1678959139)
Under $40 – ubras
![](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2021/01/11/4d850c62-5158-11eb-ad83-255e1243236c_972x_103038.jpg)
Ubras outsold Uniqlo at last year's Singles' Day and Victoria's
![](https://img.alicdn.com/imgextra/i2/3082519982/O1CN013NVyv22NboBaNmDn3_!!3082519982.jpg)
BRAGOOD smooth unmarked U-shaped half cup small chest small bottom
![](https://m.media-amazon.com/images/I/91lS-oh7t+L._AC_UY1000_.jpg)
CUPID Extra Firm Basics Hi-Waist Cinching Brief Style 5065 S Black at Women's Clothing store
![](https://i.ebayimg.com/images/g/IEEAAOSwIaVkSBCK/s-l500.jpg)
VICTORIAS SECRET FLY AWAY BABY DOLL LINGERE PUSH UP BRA SHEER LACE
![](https://assets.isu.pub/document-structure/230926131024-42bcc17a90997864795fc1010d020e3c/v1/c39908ce9b8f63428dd94961344a0cb5.jpeg)
Licensing Source Book, Autumn 23 by Max Publishing (London) - Issuu
![](https://cdn.sanity.io/images/f8lauh0h/production/074f6ed2569830903896dd6ea395128892f565ca-1280x720.jpg)
Chinese Lingerie Brand Ubras Comes Undone
![](https://static01.nyt.com/images/2018/11/15/fashion/15victoriassecret-harlow/merlin_146556018_8a00a4d4-1735-4e62-ae41-70bf54a386bb-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Victoria's Secret? In 2018, Fewer Women Want to Hear It - The New
![](https://static01.nyt.com/images/2018/11/11/fashion/10OTR1/10OTR1-threeByTwoSmallAt2X-v2.jpg)
Victoria's Secret? In 2018, Fewer Women Want to Hear It - The New
![](https://www.tencel.com/images/assets/news-images/Lenzing-and-Jockey-Co-Branding.png)
Lenzing-and-Jockey-Co-Branding.png