10 prominent NBA, college players to land underwear deals feat

Throughout the years, underwear companies have resorted to athletes, especially basketball players like Bronny James, to endorse their brands.

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Chet Holmgren lands underwear deal with Ethika after 2022 NBA Draft

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Lofty Lineage: Sun Belt Men's Basketball Players and their NBA Fathers - Sun Belt Conference

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Who are the Final Four's top NBA Draft prospects? Jordan Hawkins, Donovan Clingan and more - The Athletic

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NBA Draft Pick Chet Holmgren Signs Massive Ethika Underwear Deal

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Drew Timme carries Gonzaga on his broad shoulders again, Sam Gordon, Sports

NFL to honor LGBTQ inclusion at Super Bowl for 5th year, and homophobes now just aware - Outsports

Clemson basketball star Brevin Galloway earns himself a lucrative NIL deal with an UNDERWEAR brand