Semi-permanent hair dye gains popularity post-pandemic

$ 28.50

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Semi-permanent hair dye is gaining attraction among customers, particularly Gen Zers, as a means of expressing a post-pandemic lifestyle.

Hair dye sales soared as coronavirus lockdowns made novel shades trendy, from the blue of BTS' Jungkook to Chrissy Teigen's pink waves and Bella Hadid's red fringe

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