How toys became gendered – and why it'll take more than a gender-neutral doll to change how boys perceive femininity

Mattel created a new line of dolls because of research suggesting kids don’t want toys ‘dictated by gender norms’ – but supplanting those norms will take a lot more than that.

How toys became gendered—and why it'll take more than a gender-neutral doll to change how boys perceive femininity

What are some examples of gender-neutral toys? Say that I wanted to buy a gift for my niece, but I knew that my nephews were going to play with her. I am

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How toys became gendered – and why it'll take more than a gender-neutral doll to change how boys perceive femininity

Why toys are more divided by gender than ever before