How Kmart made 'cheap' cool and sustained growth in a difficult market — VOLLARDIAN

We’ve all done it before – walk into Kmart to buy some batteries and walk out 45 minutes later with a variety of fake indoor plants in concrete pots and copper coloured wire baskets. Kmart’s transformation to Australia’s leading department store and market darling under the leadership of Guy Russo

A Tale of Two Retail Chains: Target and Kmart - Marketing Under

Kmart Australia: From clothes to homewares to kids, why the

A Tale of Two Retail Chains: Target and Kmart - Marketing Under

How Would You Use An Abandoned Walmart Or Kmart? Here Are Some

The Psychology Behind Kmart's $25B Failure

What makes a great marketing strategy? — 25eight

Innovation Challenge #1: Kmart Australia, by Lain Duong

How Kmart became the 'cool mum' of Australia's discount retailers

Dancing to the rhythm of brand differentiation

Kmart shoppers go wild over massive clearance sale

What makes a great marketing strategy? — 25eight

Kmart $49 weighted blanket 'in high demand' rivalling high-end

The Psychology Behind Kmart's $25B Failure

A Tale of Two Retail Chains: Target and Kmart - Marketing Under