Eddie Bauer logo ditches the script because Gen Z doesn't read cursive
After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.
insigne Design
After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified
Eddie Bauer rebrands for Gen Z, be radical. posted on the topic
Eddie Bauer logo ditches the script because Gen Z doesn't read cursive
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Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast
Eddie Bauer logo ditches the script because Gen Z doesn't read cursive