Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

$ 26.00

4.8
(385)
In stock
Description

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

insigne Design

After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

Eddie Bauer rebrands for Gen Z, be radical. posted on the topic

Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

Welcome To the Great Un-Cursiving of Logos Dieline - Design, Branding & Packaging Inspiration

Marketing 2.0: Branding

Tess Bauer Facebook, Instagram & Twitter on PeekYou

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

Eddie Bauer logo ditches the script because Gen Z doesn't read cursive