The pee-soaked Ikea pregnancy ad is actually more than just a gimmick - The Verge

It may lead to diagnostics for heart disease

Peeing on this Ikea ad could tell you whether you're pregnant

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Pee on this Ikea print ad, and if you're pregnant, you get a crib

Ikea invites customers to 'pee on this ad' to check for pregnancy

Seven Days, December 16, 2015 by Seven Days - Issuu

IKEA seriously wants you to pee on their latest ad

The Seattle Review of Books

Technology Articles

Ikea invites customers to 'pee on this ad' to check for pregnancy

Peeing on Ikea Ad Will Get You a Discount If You're Pregnant

Zero Magazine Issue 3 by Mike Shaw - Issuu

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