Asics aims to increase its brand awareness multifold through its

Saurabh Sharma, Director- Marketing, Asics Corporation, also stated that the move to onboarding the Bollywood celeb for the next two years was inspired by the Asics
Saurabh Sharma, Director- Marketing, Asics Corporation, also stated that the move to onboarding the Bollywood celeb for the next two years was inspired by the Asics' issue of brand awareness, especially in the women category, first in Tier I markets and then Tier II and III ones

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