Letter from gen Z: why thrifting is the future of fashion

Amid a growing trend of brands investing in resale opportunities – and on the heels of ’s acquisition of secondhand shopping app Depop for $1.6bn – it’s more apparent than ever that today’s consumers demand sustainable fashion. The Drum’s resident gen Z expert Emily Johnson examines why thrifting is more than just a trend – and how brands can make the most of the ‘vintage’ and ‘upcycling’ movements.

Gen Z Fashion Trends 2024: A Fashion Guide

Depop - Recent News & Activity

Gender Neutral Secondhand Shopping May Change Industry

Conversations That Matter—Speculative Design for the Future of

METCHA The gen Z proving that the future of style is non-binary.

5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

Mind the Gap: Eighty-eight percent of Gen Z doesn't trust eco

Gen Z is driving luxury sales as wealthy shoppers get younger

Depop - Recent News & Activity

How does the Indian gen-Z shop?

gen z The Drum

Send an offer (unless FIRM) not a thrifter! - Media

Send an offer (unless FIRM) not a thrifter! - Media