Paphitis reveals plans for lingerie chain Boux Avenue

Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.

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Entrepreneur and Dragon's Den star Theo Paphitis and Boux Avenue models at official opening of new Boux Avenue store at Stock Photo - Alamy

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Monopol Rennen Platz boux avenue accessoires Entlassen Magistrat sofortig

Boux Avenue Launch White Rose Centre - Mintyessence

Theo Paphitis lingerie chain to open in March

Monopol Rennen Platz boux avenue accessoires Entlassen Magistrat sofortig

Theo Paphitis's Ryman chain hit by earnings loss for first time in 25 years