Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

Some Ex-Parade Employees Blame Founder Cami Téllez for Collapse

Parade Underwear Review: Are Parade bralettes worth it? - Reviewed

This Celeb-Approved Bra Brand Just Dropped a Rare Sale, and Prices Start at $10

Deep Dive: The New DTC Growth Market – 2PM

What Parade's Sale Says About the State of DTC

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

Parade Launches New Bralette Collection

28 Best Lingerie Brands That Are Luxurious & Stylish in 2024

How underwear brand Parade reached $10 million in revenue in 2020