As DKNY expands its presence in China with JD.com, how did the iconic fashion brand become a luxury household name?

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When it comes to iconic fashion brands, it doesn’t get much bigger or better than Donna Karan New York – or as it’s better known to the masses, DKNY. Ruli

The road to luxury the new frontiers in luxury brand management cloth [Second ed.] 9781119741312, 1119741319

As DKNY expands its presence in China with JD.com, how did the iconic fashion brand become a luxury household name?

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