Parade to be bought by Fruit of the Loom licensee Ariela

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license -holder

Parade Acquired by Intimates Company Ariela & Associates International

Santa Barbara Independent, 6/18/15 by SB Independent - Issuu

Parade Joins Ariela & Associates Portfolio

Interesting GlassDoor Review about the founder of Parade Underwear : r/NYCinfluencersnark

Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF

Ariela & Associates International Acquires Parade

Parade acquisition will revamp intimates firm Ariela & Associates

1985 Fruit of the Loom Ladies Panties women photo vintage print Ad

Must Read: Sofia Richie Grainge Covers 'Town & Country' September Issue, Pharrell Williams Fronts 'GQ' - Fashionista

Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF

Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you

Parade Launches a New Category: Bralettes » Press Release