How copycat brands are damaging the fitness clothing industry

At the age of just 18 years old, Michael Hughes created premium fitness clothing brand Pursue Fitness. In the following two years Michael has built the business into one of the UK’s leading fitness clothing brands with a rapidly growing customer […]

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Insight: The Fitness Network - The Fitness Network

Insight: The Fitness Network - The Fitness Network

How copycat brands are damaging the fitness clothing industry

Too good to be true?' As Shein and Temu take off, so does the