Why Mother put a giant inflatable boob on the roof of a building

Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day.

There's a giant boob in London

Mother London & Elvie: Giant boobs appear in London on Mother's Day – The Stable

Monster Inflatable Boob Descends On London To Promote Breast Feeding - B&T

Why was an inflatable breast floating down the Yarra?

Giant Boobs Appear Around London To Destigmatise Breastfeeding In Public

Campaign on X: On Mother's Day, giant inflatable breasts appeared across London's skyline as part of @elvie's campaign to fight the stigma around breastfeeding and pumping in public: via @motherlondon #freethefeed

These Huge Inflatable Breasts Were Displayed All Over London to Normalize Public Breastfeeding

Why Mother put a giant inflatable boob on the roof of a building

17'x13' Commercial Inflatable Crayon Bounce House by Cloud 9 - Bed Bath & Beyond - 32256145

Giant Inflatable Breast!! - Bloon

Why Mother put a giant inflatable boob on the roof of a building

The mothers of Mother on making bold parenting statements

Breastfeeding Guru Sue

Why Mother put a giant inflatable boob on the roof of a building