Conquering the Metaverse: How Blizzard's World of Warcraft Can Show Businesses the Way

World of Warcraft, commonly known as WoW, is a massively multiplayer online role-playing game (MMORPG) developed by Blizzard Entertainment. It is set in the fantasy Warcraft universe, and allows players to create their own characters and explore a vast world filled with other players, quests, and ch

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Microsoft buying Activision isn't about 'the metaverse.' It's