Reebok UFC: Why did the promotion drop Reebok and sign with Venum?

UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.
UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.

Never Forget - That one time Reebok graciously gave all UFC Fighters a 50% off coupon! : r/MMA

UFC inks apparel deal with Venum that will begin in 2021 - ESPN

Venum Standard UFC Hat, Black, One Size : : Sports & Outdoors

Rankings Repercussions, UFC 285: Jones vs Gane

Reebok UFC: Why did the promotion drop Reebok and sign with Venum?

Al Iaquinta takes a parting shot at Reebok on the day Venum unveil their new UFC apparel

VENUM UFC Exclusive Partnership First Collection Lookbook

Venum x UFC official partnership - Venum

Own the official men's Reebok UFC Fight Night Walkout Hoodie, worn with pride by UFC fighters on Fight Night. The sweatshirt's flatlock seams and

Reebok Mens Walkout Hoodie

UFC And Venum Deal: The Most Interesting Facts

Cage fighters take extreme measures to ensure they are fight-ready weight - Mirror Online