Why Nike is getting into the maternity wear business

Nike (M) arrives a little over a year after several decorated runners accused Nike of discriminating against pregnant athletes in a New York Times op-ed titled “Nike Told Me to Dream Crazy, Until I Wanted a Baby.”

Nike launches a maternity line for pregnant athletes

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Nike launches a maternity line for pregnant athletes

Nike (M): Nike Is Launching Its First-Ever Maternity Collection

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