Why Are Luxury Brands Tapping Into K-Pop?

The Irresistible Power of K-Pop and Its Influence on Fashion: Luxury houses continue to bet on K-pop, enlisting 4th gen groups as ambassadors.

Experts Explain Why Luxury Brands are Hiring K-Pop Stars as Global Brand Ambassadors

BEST Price Guaranteed 12 K-pop stars who became luxury brand ambassadors in 2023, ceo of chanel brand

21 K-Pop Groups You Need To Be Listening To

K-pop's 6 most controversial fashion looks of 2021: from Twice idol Dahyun's hanbok that resembled Blackpink star Jisoo's outfit, to the backlash against Ive member Yujin's stage fashion

BEST Price Guaranteed 12 K-pop stars who became luxury brand ambassadors in 2023, ceo of chanel brand

Hot BuyBehind Tatler's first AI fashion shoot: Experimenting with text prompts, blending reality with the virtual, the collaboration between humans and machine, prada gucci dior chanel wall decor

Looking for everything you need this blog is a mess — Miss Dior - Miss Chanel - Miss YSL - Miss Celine, ysl or chanel

Discount activitySama-Sama Jadi Brand Ambassador Chanel, Jennie BLACKPINK dan Minji, new jeans chanel

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

K-pop fans demand climate action from luxury fashion houses

Philippine Star - The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers. The LVMH-owned (LVMH.PA) label has also forged links

IVE on Confidence, Fashion, and Which Members They'd Pick as Their Stylists