What is Hair Elasticity and Why Does it Matter?

If you’ve ever heard the heart-sinking snap of a strand of hair while brushing or styling your tresses, you know it’s a big deal. But why does it happen? Your hair’s elasticity (or lack thereof) could be to blame. Here’s what hair elasticity is and why it matters. What Is Hair Elasticity? Hair elasticity refers to how
Suffering from damaged, limp, or easily-broken tresses? Your hair’s elasticity could be to blame. Learn what hair elasticity is and why it matters here. 

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