Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
![](https://content.sfstandard.com/wp-content/uploads/2022/12/MythofLevis_121222-scaled.jpg)
Levi's, after 150 years in business, shows there’s more to the story of the progressive purveyor of iconic denim.
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Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
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Book Review: 'Wonder Boy,' by Angel Au-Yeung and David Jeans - The New York Times
![](https://content.sfstandard.com/wp-content/uploads/2022/12/Levis150Years11012022_INLINED008-2500x1722.jpg)
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
![](https://content.sfstandard.com/wp-content/uploads/2022/12/Levis150Years11012022_INLINED005-2500x1660.jpg)
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
![](https://globalnews.ca/wp-content/uploads/2022/10/Untitled-design-47.jpg?quality=85&strip=all)
Levi's jeans from 1800s with racist slogan sell for over $120,000 - National
![](https://images.english.elpais.com/resizer/sXPCxKZoiNV_RhJNKWv3PZhvX6U=/1960x0/cloudfront-eu-central-1.images.arcpublishing.com/prisa/P5JUX3KBTBALRDVAK37I44BNTI.jpg)
How the Levi's 501 jeans became a cultural artifact: 'The design is perfect… it's not a response to any other type of style', Culture
Levi May's Instagram, Twitter & Facebook on IDCrawl
The Greatest Story Ever Worn
![](https://content.sfstandard.com/wp-content/uploads/2022/12/MythofLevis_121222-scaled.jpg)
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand