Under Armour Launches its First Running Shoe Made on a Women's Last
Under Armour knows runners are looking for data driven technology that is peer-proven and road-tested to take them to the next level on their journey to compete. In 2022, Under Armour is continuing to push the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically those of our female athletes. Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need - built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on her journey to compete.
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