Un-Wired! - Lingerie Briefs ~ by Ellen Lewis

By John Festa aka Johnny Lingerie The wire-free soft-cup bra constitutes a small percentage of bra sales in the United States, somewhere around 20%. Europe, on the other hand, sees about 40% of sales being soft-cup. Why such a stark difference? Does Europe know something we don’t? First, let us begin to understand how it…

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