The brand strategist's toolkit #27: Brand wheels, pyramids, ladders and keys

Over the years, I’ve encountered dozens (maybe hundreds) of different models that are used by marketing teams to explain their brand strategy to colleagues and agency partners. I’ve worked with pyramids, wheels, onions, ladders, bridges, temples, footprints, keys, hourglasses, diamonds, keystones an

The brand strategist's toolkit #27: Brand wheels, pyramids

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The brand strategist's toolkit #27: Brand wheels, pyramids