The Story of Spotify Personas
How we developed our personas tool, how we use it today, and why it’s so useful for an autonomous, cross-functional organisation like Spotify.
Life at Spotify on X: Proudly announcing our brand new Spotify Design site - smoking hot off the press 🔥 Looking to #jointheband as part of our award winning design team? Then
UX STRAT USA 2019: Sohit Karol, Spotify
UX STRAT USA 2019: Sohit Karol, Spotify
UX STRAT USA 2019: Sohit Karol, Spotify
Personas Service Design Tools
Redesigning Spotify!. Maintaining the leader's position in…, by Petra
Madhu Prabaker (@madhuprabaker) / X
Introducing Spotify's New Design Principles, by Spotify Design, Spotify Design
Are Customer Personas the Secret Sauce for Digital Marketing Success?