The Story of Spotify Personas

$ 4.99

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How we developed our personas tool, how we use it today, and why it’s so useful for an autonomous, cross-functional organisation like Spotify.

Life at Spotify on X: Proudly announcing our brand new Spotify Design site - smoking hot off the press 🔥 Looking to #jointheband as part of our award winning design team? Then

UX STRAT USA 2019: Sohit Karol, Spotify

UX STRAT USA 2019: Sohit Karol, Spotify

UX STRAT USA 2019: Sohit Karol, Spotify

Personas Service Design Tools

Redesigning Spotify!. Maintaining the leader's position in…, by Petra

Madhu Prabaker (@madhuprabaker) / X

Introducing Spotify's New Design Principles, by Spotify Design, Spotify Design

Are Customer Personas the Secret Sauce for Digital Marketing Success?