The Resurgence of BAPE: A Case Study in Reviving a beloved Brand

BAPE is one the greatest streetwear brands in history. In the early 2000s it was highly coveted and worn by the fashionistas (and regular fans who could afford it, of course). I remember In middle school how rare it was to see someone with a pair of them on — the Bapesta’s, BAPE’s iconic shoe, which retailed for over $300. Getting a pair back then was definitely not happening for the kid, but it is what it is.

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