A Swedish Family Business – Dr. Denim Europe
Dr. Denim is a jeansmaker from Sweden who made it into a personal quest to be the global cure for half-baked denim. Since 2004, we supply great jeans that everyone can afford by being ingeanious in an over-priced and somewhat boring denim industry. The two founding brothers of Dr. Denim, Alexander and Johannes, sha
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Great Jeans Dr. Denim – Dr. Denim Europe
The distinctive paradox of Swedish individualism