Why Zara Succeeds: It Focuses On Pulling People In, Not Pushing

Analysis of Zara's fast-fashion retailing strategy with FIT Shelley E. Kohan, based on the 4Es model of marketing, where Experience replaces Product, Exchange in new Price, Evangelism is now Promotion and Every Place is the new Place. Zara recognizes the customer as its most valuable brand asset.

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Dawn Herdman on LinkedIn: Why Zara Succeeds: It Focuses On Pulling People In, Not Pushing Product Out

Pooja Tripathi on LinkedIn: Why Zara Succeeds: It Focuses On Pulling People In, Not Pushing Product Out

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Dawn Herdman on LinkedIn: Why Zara Succeeds: It Focuses On Pulling People In, Not Pushing Product Out

Why Zara Succeeds: It focuses on Pulling Customers In, Not Pushing Product Out

PDF) A Case Study on Zara's Digital Transformation