Morphe's Jeffree Star split shows high risk of reliance on influencers

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Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

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Jefree Star - Makeup

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Jeffree Star - Makeup

Jefree Star - Makeup

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Bankrupt Morphe Owner Acquired by Lenders for $690 Million - BNN Bloomberg