Stanley 1913: Brand Positioning Case Study

Invented by William Stanley on September 2, 1913 — the all-steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles.

Stanley 1913: Brand Positioning Case Study

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They started in 1913 with an indestructible thermos for heavy

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How a 40-ounce cup turned Stanley into a $750 million a year business

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