NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts

Much of the focus at NBCU's event appeared to be on streaming service Peacock, which it is hoping to nudge to top of mind for advertisers.

NBCUniversal Peacock ARPU of $6 to $7 shows streaming conundrum

NBCUniversal Bets Olympics Can Vault Peacock Ahead in Streaming

Peacock, the Name of NBCUniversal's Streaming Service, Stands Out—for Better or Worse

NBCU Plans to Frame Some Peacock Shows With Occasional Ads

With Peacock, Has NBCUniversal Found a Smart Streaming Strategy?

The Town with Matthew Belloni - Podcast

NBCUniversal Touts New Peacock Spotlight Ad Unit, Live, Linear Ad

Here's how to sign up for Peacock — and start watching for free

SBJ Closing Bell: WNBA to play USA Basketball Women's National