Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing

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Graham will serve as the new face of the 22-year-old shapewear brand, which faces new challenges from upstarts like Skims.
Graham will serve as the new face of the 22-year-old shapewear brand, which faces new challenges from upstarts like Skims.

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Meet Squeem, the Ashley Graham Approved Shapewear Line

Meet Squeem, the Ashley Graham Approved Shapewear Line

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White pants made with @Spanx Silver Lining Technology are 100% opaque, so I finally have white pants I can underthink. #ad

Escucha el podcast The Business of Fashion Podcast