Skims Campaign Features 'White Lotus' Breakout Stars
You don't need to have the financial or social capital of Kim Kardashian to tap a pop-culture moment in your marketing campaigns.
When to Shop Skims' Valentine's Day Drop Modeled by White Lotus Stars
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Sam Stryker on X: Say what you want about @KimKardashian but nabbing The White Lotus S2 breakout stars for a @skims campaign? She's a marketing genius. / X
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