Hanes SIS – Maidenform - Silver Winner - 2018 Melbourne Design Awards
Maidenform – a quintessentially New York brand is a new brand in the Australian underwear market and GG together with Hanes collaborated to manifest this brand into a physical shoppable space. The brand essence is ‘Inspiring Fabulous Females’ and GG was tasked with creating a SIS that brought this brand essence to life. Working closely with Hanes Australasia in interpreting the global brand guidelines to create something relevant for the Australian market, we designed and built 5 store-in-store formats in Myer stores nationally.
Nominees for 2018 National Designer Award announced
Awards - Hecker Guthrie
Fashions on the Field winner is crowned at Oaks Day 2018 after state finalists battle it out
Summer - For All Occasions Archives - Best Trophy Shop Melbourne
Featured Awards
Monash Chancellery - Silver Winner - MELBOURNE Design Awards 2020
Awards - Hecker Guthrie
Featured Awards
2018 Excellence in Housing Awards
Awards - Hecker Guthrie