Can Shein shift from bargain bin to legitimate fashion player?

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The controversial Chinese fast fashion retailer has been cleaning up its image. Ahead of its IPO, we ask marketers if Shein has built a legitimate brand.

Someone will want this. Probably. : r/ThriftStoreHauls

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Shein - Recent News & Activity

Can Shein shift from bargain bin to legitimate fashion player?

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I can't be the only one who sees something wrong with this? : r/ABoringDystopia

Above+Beyond on LinkedIn: Mulberry Softie

Shein - Recent News & Activity

Shein violated the RICO Act by stealing people's designs, a lawsuit says : NPR

Shein violated the RICO Act by stealing people's designs, a lawsuit says : NPR

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Shein shifts shipping strategy to bring China-made goods closer to U.S. shoppers

Brand strategy

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