True & Co. Sells an $18 Bra Set for $46: Can a Markup Be Too High?

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The subject of pricing is perhaps one of the most emotional in the lingerie world. How would you feel discovering a bra set should have cost half as much?

True & Co Womens True Body Lift Triangle Adjustable Strap Bra, Sierra Mint, XS 30DD-DDD 32DD US at Women's Clothing store

True & Co. Sells an $18 Bra Set for $46: Can a Markup Be Too High?

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True & Co Women's True Body Lift Triangle Adjustable Strap Bra