Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

Victoria's Secret has replaced its 'Angels' in a bid to rebrand itself

Goodbye Angels: Victoria Secrets rebranding

Epstein's Buddies At Victoria's Secret Are Pretending They Changed, by Linda Caroll, History of Women

Former Victoria's Secret model says she was diagnosed with PTSD after walking in 2016 show

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Victoria's Secret Gets Rid of Angels, Launches VS Collective in Effort to Rebrand

Victoria's Secret recruits Naomi Campbell, Adriana Lima and Gisele Bündchen for a new campaign

Victoria's Secret Rebranding Hopes To Empower Women

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Watch What Happened to Victoria's Secret? - Bloomberg

Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times

Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%

Epstein's Buddies At Victoria's Secret Are Pretending They Changed, by Linda Caroll, History of Women