Rupa setting benchmark in Indian innerwear industry - The Textile

Rupa has established a strong brand recall in the economy and premium segments of the domestic innerwear market. The group has created over 10 sub-brands such as Frontline, Jon, Air,…

Indians are not buying underwear. That's how bad the economy is

Innerwear Industry To Expand Due To Latest Fashion Trends And Consumer Preferences

Online Lingerie Market Size, Share, Growth, Trends, Industry Analysis Forecast 2027

Seamless Underwear Market Report Global Forecast From 2024 To 2032

Innerwear sector Q3: Premium valuations factor in the growth story

Rupa's well-knit plans for consolidation

Indian Intimate Wear Industry - Wazir Advisors

Jockey: Jockey, Rupa, Dollar sales slip: Why Indians are buying clothes but not enough innerwear - The Economic Times

TRYB, Learn how this startup is providing high-performance customized sports innerwear