Rise of the Y-Front

Jockey launched the Y-Front in the U.S. in 1935 and five years later the product landed on our shores, and it's been a favourite for Kiwi men ever since. In this final episode of RNZ podcast My Heels Are Killing Me, Sonia Sly finds out about our 'brief' history and the story behind the iconic Y-Front.

The Jockey® Classic Cotton Y-Front® Brief Underwear features a full rise and full coverage. This classic brief with the iconic Jockey® Y-Front® Fly

Jockey® UK Classic Cotton Rib Y-Front® Brief 3-Pack

My Heels Are Killing Me

The iconic no frills, no logo Y-front briefs inspired by a model developed for the Swedish Army in the 70s. Designed with a tapered fit and cut in the

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The buttery soft feel of modal fabric gets paired with a vintage rib weave to help you channel your 1970s locker room fantasy.

Horizon Y-Front Brief

Elance™ Low Rise Y-Front® Brief (3-Pack) - Jockey Philippines

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Y Fronts Vector Images (88)

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