Rihanna's Super Bowl performance helps boost Fenty Beauty's media value by £4.5m

Global popstar-turned-beauty maven Rihanna used the Super Bowl halftime show to plug Fenty Beauty's Invisimatte Blotting Powder

Rihanna (pictured right), 36, who is performing at the

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Rihanna (pictured right), 36, who is performing at the

Fenty Beauty