Retail Encyclopedias: The Materials and Making of Sears Roebuck Catalogs

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By Naomi Subotnick, ’22 When Richard Warren Sears and Alvah Curtis Roebuck founded their mail order company in 1886, they were responding to major changes in transportation and communication …

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Retail Encyclopedias: The Materials and Making of Sears Roebuck Catalogs

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