Parent Brand Sub-Brand Relationships - Branding Strategy Insider

From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”

Branding A Family Of Sub-Brands

The pros and cons of sub-branding and brand extension. - Brogan & Partners

The Power of Sub Branding, and how you can leverage it!, by Thewitagency

Parent Brand Sub-Brand Relationships - Branding Strategy Insider

Parent Brand Sub-Brand Relationships - Branding Strategy Insider

What Is Marketing?

Brand Architecture: Types & Best Examples

What Brand Architecture Strategy is Right for My Business?

The Importance of Brand Architecture for Your Sub Brands