Quotation marks & apostrophes versus primes

Single primes are used to mark feet, and double primes are used to mark inches. Don't use primes and double primes in place of apostrophes and quotation marks.

Exploring punctuation – Fonts Knowledge - Google Fonts

IBM Design Language – Type basics

Quotation and other marks, lowercase numerals, and dashes

Is inches one or two apostrophes? - Quora

Save Vs. Dragon: Typographic Pet Peeve #3: Inch Marks and Foot

Smart Quotation Marks, Dumb Quotes, and Primes

Manual: Quotation Marks

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On Web Typography: Smart Quotes: Design Observer