In Major Shakeup, J.C. Penney Promises No More 'Fake Prices

Less than 1% of J.C. Penney's revenues come from items bought at full price. By contrast, nearly three-quarters of merchandise sold by the department store chain is discounted by at least 50% off. What this tells shoppers is that J.C. Penney's original prices are pretty much meaningless.

Is JC Penney the future of retail? - Feb. 1, 2012

JC Penney files for bankruptcy during coronavirus pandemic

Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing

New York Times Exposes J.C. Penney Link Scheme That Causes

PDN20130220J2 by Peninsula Daily News & Sequim Gazette - Issuu

RS - April 2015 by Lawrence Ambrocio - Issuu

Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing

Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing

How I Built This with Guy Raz

행동경제학] #5. 거래 효용(transaction utility)이란 무엇인가? (꼭! 한글자막을 켜주세요!)

JCPenney Stock Price Falls to All-Time Low Under Debut Price